Malka Beer
Beer is naturally social, but the packaging usually stops playing a role once it's opened.
This academic branding project reimagines a special edition for Malka Beer, transforming a simple three-pack into an interactive drinking game designed to spark conversation, encourage participation, and turn the packaging itself into part of the experience.
The Concept
"Malka Melech Nasich" ("Queen, King, Prince") is a special-edition drinking game built around a trio of Malka beers.
The package includes three branded bottles, a custom deck of challenge cards, and game instructions. Each card introduces a new task, encouraging players to interact with one another while progressing through the game.
Rather than treating the packaging as a container, I designed it as a social catalyst. The goal was to gamify the drinking experience, strengthen interaction around the table, and create a bold visual identity that would naturally attract the attention of nearby customers in a bar environment.
