• Complex Systems
  • B2B SaaS
  • AI-Native Workflows
  • Design Systems
  • Product Strategy

Senior Product Designer with 5+ years of experience turning complex systems into intuitive products at scale.

Let's talk

Senior

ProductDesigner

© 2026 Tal Vaturi

Selected Works (6)

AI Security Policy Management thumbnail
AI Security
Mobile-first thumbnail
Mobile-first
Eclipse thumbnail
Eclipse
Routing Engine thumbnail
Routing Engine
Staffing Groups thumbnail
Staffing Groups
QuickBooks thumbnail
QuickBooks
Wixel

Wixel

Wixel - purchase flow

Wixel is Wix's AI-powered design platform for creating and editing visual content.

I led the UX design of Wixel's purchase experience across desktop and mobile, creating a pricing model that helped users understand, compare, and purchase AI-powered plans based on credits rather than traditional feature access.

Wixel - screen 2 Wixel - screen 3 Wixel - screen 4

Design Approach

Unlike traditional SaaS products, Wixel plans were differentiated by AI credits rather than feature access. I designed a purchase experience that made this new pricing model easy to understand, compare, and purchase.

As my team led a cross-company initiative to establish a shared AI monetization model across multiple Wix products, I designed the Credits Wallet - a centralized experience where users could track their remaining credits, understand their plan, and purchase more when needed.

I also established UX guidelines for communicating AI credit usage across products, defining when credit consumption should be surfaced and how it should be presented. The goal was to create a consistent experience while allowing individual products to adapt the patterns to their own user journeys.

Mobile version:

Wixel mobile - screen 5 Wixel mobile - screen 6 Wixel mobile - screen 7

Next Project: Eclipse

Notes
Experience
03/06/2026 Senior Produ...
About
03/06/2026 I'm Tal Vaturi
Building This Portfolio
03/06/2026 The Starting...
June 03, 2026 at 11:35 AM

Experience

Senior Product Designer & Creator @ Wix (2021–2026)

Wix Premium:

  • Led the redesign of Wix's highest-traffic monetization funnel, resulting in a $1.5M annual revenue uplift while maintaining core KPIs.
  • Owned end-to-end product creation, from product thinking and research through concept development and UX/UI design to production, driven by data-informed decisions and business impact.
  • Leveraged AI-powered workflows and design-to-code tools, including Claude and Cursor, to contribute implementation-ready code via pull requests.
  • Collaborated closely with Product, Engineering, Data, and external partners, including Google and Intuit.

Wix Customer Care:

  • Designed complex systems, dashboards, and automation tools for Wix Answers, a large-scale platform supporting over 200M users.
  • Simplified complex workflows and information-rich experiences into intuitive operational tools.
  • Built the product design system in Figma, creating a scalable component library.

Product Designer @ BLST (Feb–May 2021)

  • Designed the first product dashboard for an early-stage API security platform.

Spokesperson's Department @ Office of the President of Israel (2018–2021)

  • Accompanied the President in official events with world leaders, including Emmanuel Macron, Vladimir Putin, and King Charles III.
  • Operated in high-pressure, fast-changing environments requiring adaptability, crisis management, and rapid decision-making.

TV & Productions Department @ IDF Spokesperson's Unit (2015–2017)

  • Initiated and led television features and documentary series.